Just because you build it does not mean they will come. In order to have a successful online presence that aligns with your business goals, you need to be pro-active with the many online marketing services used in today’s competitive digital world.
To be successful in developing an online strategy for your business it must be built on solid research and analysis – all the stuff that is incredibly boring but is actually enlightening. Not until we have a relevant meaningful strategy for your online presence do we implement the next steps in achieving your online business goals.
We recommend implementing and maintaining the following digital marketing services to help your website maintain good, natural search engine rankings, establish and strengthen your client relationships and to stay in touch with your customers.
DEVELOPING AN ONLINE STRATEGY - ALIGN YOUR MARKETING STRATEGY WITH YOUR BUSINESS OBJECTIVES
Search Engine Optimization (SEO) – Get found when people are searching for your services or products
Search engine optimization (SEO) is the process of maximizing your “organic” ranking on search engines such as Google, Yahoo and Bing. We do this by designing websites that maximize key word exposure and are mobile “friendly” and we optimize every page with meta tags and content optimization. We also promote the website to the search engines on a regular basis. If we build it, they will come.
Social Media – Establish and strengthen client referrals and relationships
It's a whole new world out there. We can help you plan and manage your online social medial presence. Social media play a key role in driving traffic to your website as well as helping with natural search engine rankings. It also helps establish brand loyalty from your clients and customers and strengthens your client and customer relationships. Many of our clients are busy with their business so they count on us to proactively develop content to keep their social media current and up to date.
Email Marketing – Stay in touch with your customers and prospects
How do you collect email contacts of clients and prospective clients? Where do you store those contacts? Do you have a system to utilize and follow up on this list? This list is one of your most valuable assets. Your clients are usually your best source of new business. Business cards of prospects that you collect at trade shows or casual meetings are your next best source of new business because you have already made personal contact with these individuals and qualified them as a prospect. So, staying in contact with these individuals is of utmost importance if you want to grow your business. Fortunately, it is relatively inexpensive to do this. We design a template for an e-newsletter that reflects your brand. We then create content for periodic communication (at least quarterly) with your list. One of our clients received an order for a multi-million dollar 90’ commercial vessel due to an e-newsletter we created for them. E-newsletters work!