The best brands start with careful and honest development of a blueprint that can be built upon and re-worked eventually giving birth to the foundation of the brand's identity. The ideal evolution of a brand's identity starts with capturing a vision, putting words to that vision and having that vision reflected in the visual and experiential presence of the brand.
A brand must be built on a sound strategy to be successful. We conduct research, analyze the competition and define your target audience – all the stuff that sounds incredibly boring but Is actually enlightening. And not until we have a relevant, meaningful strategy do we begin designing. Because great design is born from focused strategy.